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There are four letters that drive any successful direct mail campaign. AIDA - Awareness, Interest, Desire and Action are the road map to a healthy return on investment. Typically a high yield endeavor, without proper guidance a direct mail campaign can go awry. It helps to have someone on your side who has been there before. As a leading direct mail campaign designer and administrator, I've enacted dozens of several low cost, high return campaigns. From selecting the list of prospects, to writing the message and designing the creative, I've handled and managed all aspects of direct mail. Below are a few direct mail campaigns I conceptualized and designed:
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SNAP SHOTS: OTHER WORK
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