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As an experienced marketing professional, I've implemented many successful, cost effective, creative marketing strategies for businesses large and small. A multi-talented consultant, I've not only done the leg work on projects, I've also managed a staff of writers and graphic artists to bring about tangible results. As many business owners have discovered - it's not easy to coordinate a complete marketing effort. When your money is on the line, experience counts.
My marketing expertise lies in the following areas:
- DIRECT MAIL AND ADVERTISING PROGRAMS
The offer. The audience. The creative. These three things determine the success of a full scale advertising and direct mail campaign. With over 6 years experience in designing and executing direct mail and advertising programs, I have a proven track record of success. From database management, creative graphic design and complete project coordination, I serve as your complete direct mail expert.
- ELECTRONIC MARKETING
In the modern age of business, there are more avenues for getting the message out then ever before. Utilizing broadcast e-mail, web sites and online data formats, I've developed a proven e-marketing strategy for today's business environment. More than spam or e-mail blasts, a targeted approach is taken to customers and prospects. Good information is provided that they can use, not junk they throw away. Additionally, publishing information online saves on printing and mailing costs.
- CORPORATE BRANDING
It's time for a corporate makeover. You need a solution that shows that you aren't some fly-by-night company. Get a look that can help you win business by your name alone. Whether it's logo design, letterhead, slogans or thematic consistency, I work with you to find a branding solution that fits your company - and your marketplace.
- PUBLIC RELATIONS
Advertising isn't always enough. Portraying you or your company as an industry leader isn't done solely through your work and your product. As a public relations consultant, I've orchestrated countless media campaigns involving ghost-written expert articles, press releases, newsletters and social events.
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