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CAREER OBJECTIVE:
To utilize my broad skill set in an environment that incorporates marketing, graphic and web design, project management, consulting and public relations. To be an essential and indispensable team player both in client and account management as well as internally. To grow and further broaden my abilities to their fullest potential.
REAL WORLD EXPERIENCE
5/2003 - Present Lead Marketing Advisor, Grow Sales, Inc., Rockville, MD
Actively manage client relationships, including advising owners and principles of major companies on marketing strategy, design solutions, and key business decisions. As a strategic talking partner, consult with and advise high ranking company officials in all areas of operations from staffing, manufacturing efficiency, equipment purchase and increasing profitability.
Implement and execute marketing plans involving outbound marketing, public relations, sales support, web sites, and consulting from concept to completion. With the use of
creative thinking and industry experience, aide clients in increasing revenue, expanding market awareness, customizing sales support and long term growth planning. Client base ranges in the 3 million dollar to 100 million dollar range.
Create broadcast e-mails, broadcast fax communications, advertisements, brochures, direct mail pieces, trade show booths and corporate identities. For print design pieces, use Quark Xpress to create dynamic and cost effective collateral. Outstanding knowledge of printing and post press process from start to finish allows for no details to be left uncovered. Shrewd use of resources complete successful, low cost printed materials - allowing clients more bang for their marketing dollar.
As Webmaster of over 18 commercial Web sites, design, code, implement and maintain all aspects of Web production. Use current coding methods to execute sites, including cascading style sheets, layers, interactive forms, and Javascript. Utilize Macromedia Flash to create interactive movie clips to add interesting and dynamic features to Web sites. Manage and motivate a staff of two writers to generate outstanding content. All clients pleased with targeted, elite, effective, aesthetically pleasing marketing materials and Web sites. Results include outstanding client appearance, progressive name recognition and increased sales.
Organize and schedule vital company tasks, including travel, workflow, and critical deadlines. Administrate and submit all production marketing materials for clients. Manage and create databases of existing and prospective customers for clients. As technological advisor, responsible for researching and buying new technology for company including network hardware, software, and data recovery systems. Result has been a more organized and updated company, allowing marketing firm to be up to date with current technology and maximize production efficiency.
9/2001 - 5/2003 Marketing and Art Director, Cellular One/Hill Country Broadcasting, Chevy Chase, MD
As Marketing and Art Director, conducted market surveys, provided budget analysis, administered budget management, and enacted new marketing strategies. Used census data and conducted market research to assist in determining new areas to expand business. Results included streamlined advertising campaigns, increased sales, and new business opportunities for cellular phone company.
Conducted research by calling local Texas competition, residents and sales force to
compile educational materials for existing sales force, resulting in increased understanding of sales force and target market.
Created advertisements and promotions for use in newspapers, magazines, Yellow Pages, calendars, store outlets, pamphlets and displays. Ads featured clean, functional design and imagery geared towards sales and marketing. Coordinated and administered radio advertising campaign. Efforts resulted in measurable sales growth, increased customer traffic, and broader consumer awareness. Never missed a deadline.
Handled all aspects of electronic pre-press, document formatting and print-ready
conversion. Interacted with vendors to provide cost efficient and visually effective design solutions. Reviewed estimates, advertising costs and budget to provide maximum yield for allotted resources. Scheduled and planned jobs to meet deadlines and accommodate changes. All jobs sent out on time, accurately and ready to print. Through use of streamlined scheduling, planning, and industry knowledge, delivered outstanding marketing materials on budget, resulting in a more efficient company bottom line.
1998 - 2001 Web Developer/ Graphic Designer, Technology TEAM, Alexandria, VA
Developed, designed and maintained Web sites for government contracting
consulting firm. Consulted with clients to determine Web site options and solutions
utilizing current government compliant solutions, including section 508 handicapped access. Conducted market and product research to support client goals. In accordance with agreed criteria, designed sites for trade associations, Web hosting companies and departments of government. Wrote copy and designed appropriate graphics to express client themes. As a result clients fully pleased, sales increased and contracts extended.
PAID EDUCATION:
BFA - Graphic Design, Virginia Commonwealth University 1999
SOFTWARE I CAN USE:
Adobe PhotoShop, Adobe Illustrator , Adobe PageMaker, Quark Xpress, Allaire Cold Fusion Studio, Allaire Homesite, Macromedia Dreamweaver, Macromedia Flash MX, Microsoft PowerPoint, Microsoft Excel
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